It was 1998 when we began gearing up for an alternative stock market newsletter that we felt offered a better mousetrap for investors. Our previous experiences in the marketplace led us to believe that too many decisions made by Wall Street people only benefited other Wall Street people. At the bottom of the food chain were common, average investors that ultimately footed most of the tab for those at the top of the pyramid. This made absolutely no sense to us. Ultimately, ExchangeAlert was born.

The founders of ExchangeAlert went through the highs of the market in 1999 and the dot com implosion in 2000. Over time, our ideas, our methods, our relationships, our way of doing business has benefited many who have followed the advice we have given. Many of you will remember the quote from the greatest investor of all—Warren Buffet. “When you’re 30 minutes into the game and you can’t figure out who the sucker is, then the sucker is you!” This is remarkably true in investing. Like the old saying goes, “If it sounds too good to be true, it probably is.”

This is not to suggest that things do not change over time. Clearly they do. We have witnessed an information revolution in just the past few years that has brought opportunity to level the playing field. Nowhere is this more true than in stock market investing. The tools of today are tools the common, average investor did not have yesterday. On a cautionary note, however, this is not to suggest that trading has gotten easier. Quite the opposite. In the fast moving world of information technology, it’s become far more difficult to make appropriate investing decisions. No one source can be the answer. Instead, a meticulous, disciplined, well organized and carefully researched approach are the keys that have made ExchangeAlert such a hit with investors.

Rest assured, we will not rest on our laurels. There is no room for a more relaxed, laid back approach to managing our investment recommendations. Instead, continued improvement, continued innovation and measured results are the rule of the day. And this will continue into the future. Our continued success is based on YOU and your continuing success.

Thank you for giving us the opportunity to work in conjunction with your efforts to become a better educated investor making investment choices solidifying your wealth accumulation goals. We salute you.